Source: Sage | Nov 22, 2016

The Pros and Cons of Black Friday for Small Businesses

By Anton van Heerden (http://APO.af/k75IWY), Executive Vice-President, Africa & Middle East at Sage

Black Friday is an American tradition that has quickly taken root in Africa. The large online e-commerce shops and the major retail chains in many parts of the continent will be splashing out with big promotions and marketing campaigns to get consumers to part with their cash. This day takes…